| DIRECTION IS KEY

Laura Simms is the creative force behind The Key Group. For over a decade, Laura has crafted branding and public relations strategies for a wide array of clients that range from producers of the finest china, crystal and home furnishings available, to high fashion and food-related merchandise. Simms’ placement list speaks for itself.

Simms’ connections to some of the most influential editors and magazines - high profile media from Prime Time Live to InStyle, Elle Décor, Harper’s Bazaar and The Robb Report - keep her clients in the spotlight with ongoing editorial and pictorial coverage. Her public relations and marketing expertise spans both wholesale and retail and is international in scope. Her impressive client list has been comprised of relatively new and innovative, as well as established and traditional companies like L’Objet and Rosenthal (gifts and tabletop), Le Jacquard Français (fine French linens), Slane & Slane (jewelry) and the singular South African designer Carrol Boyes. In high end fashion and bridal, she has worked with both Lela Rose and the bridesmaids’ couture creator Thread. In the food and cooking industries, she has brought together product such as the famous Sabatier cutlery with James Beard award winning chef Brad Thompson and worked with the restaurant Alice's Tea Cup, a New York City favorite for locals and tourists alike. Most recently Laura has crossed into the pet category, working with premium pet food manufacturer Stella & Chewy's.

Whether pioneering buzz for a newcomer or rekindling sizzle for an established industry name, Laura Simms’ track record is nothing short of extraordinary.

| RELATIONSHIPS ARE KEY

The Key Group believes strategic placements are the most validated and trusted forms of consumer communications. Our industry relationships create access to unique and highly visible print and television opportunities for our clients. We are trusted and respected within the editorial and entertainment communities and our innovative strategies maximize brand exposure.

| OUR ETHOS IS KEY

The following are fundamental to The Key Group's business model:

We cater to brands with big creative concepts unique to their categories. This creativity is the driving force behind everything we do.
We implement results-driven methodologies, placing a premium on strategy.
Our client-first reputation precedes us. We are professional, accountable and efficient, limiting project volume in order to maximize impact.